While the professional photos are being edited, we’ll market your home to other Realtors before it’s even on the market (what’s called a pocket listing) by executing the below strategies. We’ll discuss which tactics make the most sense for your property and situation:

  • Advertise your home via the Berkshire Hathaway pre-marketing listing website as a pocket listing.  This is a great way to expose your home to top Realtors before it goes on the market
  • Send just listed e-cards to every Realtor in the area advertising your home as a new listing
  • Conduct a broker open
  • Schedule and advertise our first open house to take place the Sunday after your listing goes live in the MLS
  • Create and print professional brochures
  • Install a For Sale sign to in front of your building or in your yard
  • Hang professional flyers outside your property which passerby’s can take for additional information
  • Put a lockbox on your property for showings

Generally the above takes 48-72 hours. After that, as soon as the photos are back from the photographer, your property will go live in the MLS!

Questions? Call us at 312-600-7510 or email us at shay(at)buyselllovechicago(dot)com.

This content is not the product of the National Association of REALTORS®, and may not reflect NAR's viewpoint or position on these topics and NAR does not verify the accuracy of the content.